Just last week I found myself falling victim to the marketing trap that is Lululemon. Beyond the fact that they do actually sell a premium product, and that I have been a yoga enthusiast since high school, I knew why I was really buying the gear. Because guys like girls in yoga pants. No, this is not Lulu's actual marketing campaign. It just kind of emerged as a grassroots effort by a very niche demographic: college aged/entry-level working girls with a "limited" support allowance looking for their next full-time support allowance. And by-golly if their strategy didn't work. I know this because it has been confirmed by several males I trust (in matters such as this). So there I was, not once, but twice at the Lululemon register and feeling just awesome walking home in the freezing cold with my environmentally friendly shopping bags. I knew in some ways what a lollipop I was, but it just really didn't matter. These legs are going to look good.
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